The company began to expand in new frontiers of the toy industry. In 1971 LEGO started to target young girls with the release of furnishings and dollhouses; in 1974 this introduced it is first person figures, known as Minifigures; and in 1979 that expanded into space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of charms elements directed at young girls. This period also found the creation of a administration structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1972s also found the introduction of a system that allowed customers to decide on certain bricks they planned to purchase and make their own versions, rather than acquire pre-made systems; it was popular with adults, as well as kids. In the same decade, Lego branched away into middle ages territory considering the Castle subject, and in 1980 the company added their first teach sets to its selection.

In 1989 Lego brought in the Pirate template, and with it lots of pirate delivers, https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider/ wasteland islands and treasure. The organization also broadened its array of facial movement, adding beards, eye updates and lip stick in addition to the normal two sight and laugh. Some more aged Lego coin collectors resented these kinds of changes, choosing the more basic faces of earlier designs.

As Lego expanded right into a huge multinational corporation, it had to find ways in order to meet the needs of their big name buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which usually demanded bigger selections and faster transport times. Maintain with these needs, the company began to reduce total production time for new products by making more by using computerized assembly systems.